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Tova Williams Cherry

Assistant Professor

she/her/hers

Textiles Complex 3309

Bio

Dr. Tova N. Williams Cherry is the Principal Investigator of The Sustainable Dye Chemistry Laboratory, where she leads research at the intersection of color (dye) chemistry, materials science, and sustainable technologies. Her lab bridges fundamental and applied research, with a focus on structure–property relationships and dye–material interactions using both synthetic and bio-based dyes. Her work is driven by a mission to design colorants and coloration systems that are not only chemically innovative, but also safer and more compatible with environmental and human health considerations. Find out more about her laboratory’s research here.

Her journey into dye chemistry began around age 14, in the laundry room of her parents’ home, where she became fascinated by how color transformed her mother’s hair. At the time, she was routinely applying permanent hair dyes to her mother’s hair—unaware that these same dyes are among the most toxicologically concerning. It wasn’t until her undergraduate studies in Polymer and Color Chemistry at NC State that she learned about the health and environmental risks associated with these compounds. That realization solidified her resolve to pursue a career in green chemistry, reimagining the design of colorants to make them safer for consumers, stylists, and manufacturers alike.

Dr. Williams Cherry is a double alumna of NC State University (Wilson College of Textiles), earning her Ph.D. in Fiber and Polymer Science (with a Chemistry minor) in 2018 and her B.S. in Polymer and Color Chemistry in 2014. Her doctoral research, conducted under the mentorship of Dr. Harold S. Freeman, focused on the development of more sustainable permanent hair dyes. As a 2015 NSF Graduate Research Fellow, she co-developed the first publicly available hair dye substance chemical database (300+ compounds), advancing data-driven dye design.

Her professional background includes research roles at American & Efird and Cotton Incorporated, a visiting research appointment at Ashland Specialty Ingredients (Materials Science Division), and sales experience at Tokyo Chemical Industry. Across all these settings, she applied core principles of chemistry to solve complex, real-world problems.

Outside of the lab, Dr. Williams Cherry is a passionate educator and mentor. Inspired by her hardworking parents, David and Calamity (Jean) Williams, and by educators like her high school chemistry teacher Carolyn Davila, she is committed to broadening participation in STEM through outreach and inclusive mentorship.

In her free time, she enjoys DIY projects, interior design, biking, cooking, and traveling. Whether developing novel dyes or mentoring future scientists, Dr. Williams Cherry brings creativity, clarity, and purpose to everything she does.

LinkedIn: https://www.linkedin.com/in/tovanwilliams
Twitter: https://twitter.com/chemist2dye4
Instagram: https://www.instagram.com/chemist2dye4
ORCiD: https://orcid.org/0000-0003-4284-3068

Education

Ph.D. Fiber and Polymer Science (Chemistry minor) NC State 2018

B.S. Polymer and Color Chemistry NC State 2014

Grants

Date: 09/01/22 - 8/31/25
Amount: $181,594.00
Funding Agencies: Academy of Finland

This project pertains to the characterization of colorants isolated from fungi and other plant media as potential alternatives to environmentally unfriendly synthetic dyes. Part 1 of our study seeks to verify that the resulting biocolourants are non-ecotoxic and non-mutagenic. Although from a natural origin, the biocolourants are new compounds that need to be examined for potential adverse effects on human health and aquatic biota. Part 2 seeks to establish viable methods for the application and evaluation of biocolourants on textile substrates. Specifically, the focus this aspect of our work involves dyeing and printing of textiles and determination of their fastness properties. Non-traditional applications (e.g. paints, coatings, and solar cells) for the new biocolourants will also be pursued.

Date: 02/09/23 - 12/31/23
Amount: $47,904.00
Funding Agencies: Cotton, Inc.

Cotton is nature���s gift to the textile industry, with excellent physical properties, biological origins, and the ability to biodegrade. Using immersive, fun, thought-provoking hands-on laboratory experiences, inspired by on-going research in the Wilson College of Textiles on cotton biodegradability, we will develop a set of learning modules to direct the educational power of student interest in textile and apparel sustainability towards curiosity about cotton fibers and knowledge-building that can help them as young professionals to shape the sustainable future that is so important to us all, and to young people especially. These modules will be an innovative new offering, designed to become incorporated in core and elective courses in the undergraduate-level Polymer and Color Chemistry and graduate-level Textile Chemistry curricula. CottonWorks��� resources and information will be closely integrated into the project-based modules. Students will work in teams to select a variety of high cotton content fabrics with various dyes, finishes and embellishments, and will subject these to accelerated degradation using an Enzymatic Fiber Separation process developed at Wilson College. They will compare results, debate potential reasons for the outcomes, and consider creative uses for degraded cotton. After completing the modules, students will have a deeper appreciation for how cotton degrades, why this is an important attribute, how colorants and finishes can interfere, and they will gain inspiration for strategies to overcome these obstacles. At least 60 students will be directly involved during the grant period, with the goal of continuing to involve at least that many annually thereafter.

Date: 06/01/19 - 2/28/23
Amount: $406,913.00
Funding Agencies: Academy of Finland

This project pertains to the characterization of colorants isolated from fungi and other plant media as potential alternatives to environmentally unfriendly synthetic dyes. Part 1 of our study seeks to verify that the resulting biocolourants are non-ecotoxic and non-mutagenic. Although from a natural origin, the biocolourants are new compounds that need to be examined for potential adverse effects on human health and aquatic biota. Part 2 seeks to establish viable methods for the application and evaluation of biocolourants on textile substrates. Specifically, the focus this aspect of our work involves dyeing and printing of textiles and determination of their fastness properties. Non-traditional applications (e.g. paints, coatings, and solar cells) for the new biocolourants will also be pursued.


View all grants 
  • American Association of Textile Chemists and Colorists Future Leader Award – Chemical Applications, 2023